Why Is SMS Marketing So Popular Among Shopify Sellers?

SMS marketing is a popular marketing method for Shopify sellers for several reasons. For one, it's an opt-in system, so customers have to sign up to receive your messages. This ensures they're interested in hearing from you and are more likely to purchase. Another reason SMS marketing is so popular among Shopify sellers is that it's instant. Unlike email marketing, which sometimes takes minutes or even hours to deliver a message, SMS messages are delivered immediately. This makes it an excellent tool for time-sensitive offers or announcements. Finally, SMS marketing is personal. Because customers have to opt-in to receive messages from you, they're likely to feel like they have a personal relationship with your brand. This can lead to repeat customers and brand loyalty. Check out this blog post if you're considering using SMS marketing for your Shopify store. We'll give you all the information you need to start, including how to set up an SMS campaign and what to write in your messages.

What is SMS Marketing?

SMS marketing is a form of mobile marketing that allows businesses to send text messages to customers. This type of marketing can be used to promote special offers and announcements or simply to keep in touch with customers.
One of the key benefits of SMS marketing is that it allows businesses to reach a broad audience with little effort. In addition, SMS messages are typically read within a few minutes of being sent, making them an effective way to communicate with customers promptly.

Another benefit of SMS marketing is that it can be highly personalized. Businesses can segment their customer list and send targeted messages based on interests, location, or purchase history. This helps ensure that customers only receive messages that are relevant to them, which can increase engagement and conversion rates.

Overall, SMS marketing is an effective and efficient way for businesses to reach and engage their customers. SMS marketing is worth considering if you're looking for a new marketing channel to add to your Shopify store.

The Benefits of SMS Marketing for Shopify Sellers

As a Shopify seller, you always seek new ways to reach and engage your target audience. SMS marketing is a powerful tool that can help you do just that. Here are some of the benefits of using SMS marketing for your Shopify business:

  1. Reach a wider audience: SMS marketing can reach a wider audience than other marketing channels. This is because almost everyone has a mobile phone, and most people are comfortable receiving text messages.
  2. Engage your customers: SMS marketing lets you quickly engage customers and potential customers with timely and relevant information. This can be anything from special offers and discounts to new product announcements.
  3. Build loyalty: When done right, SMS marketing can help you build loyalty among your customer base. You will encourage them to keep doing business with you by providing them with valuable information and offers.
  4. Save time and money: SMS marketing is a cost-effective way to reach and engage your target audience. It is also swift and easy to set up, saving you time and money in the long run.
How to Set Up Plexins SMS Marketing for Your Shopify Store

Plexins is an SMS/email marketing software specially designed for Shopify sellers. You only need to find "Plexins" on the app page of Shopify, add it to the store's background, and it can be used commonly. If you have any operational problems, you can contact us!

Here are the basics of setting up Plexins SMS marketing for your store; you can refer to this article:

How to install Plexins in Shopify?

Alternatives to SMS Marketing

There are several reasons why SMS marketing is so popular among Shopify sellers. One reason is that it is affordable to reach a large audience. Another reason is that it is a very effective way to get potential customers. However, there are some alternatives to SMS marketing that you may want to consider if you are a Shopify seller.

One alternative to SMS marketing is email marketing. Email marketing allows you to reach a larger audience than SMS marketing, and it can be more targeted. You can also track the results of your email campaigns more quickly than you can track the results of SMS campaigns.

Another alternative to SMS marketing is social media marketing. You can use social media advertising to reach a vast audience and specifically target your ads. Social media platforms such as Facebook, Twitter, and Instagram have billions of users, and they offer powerful tools for targeting potential customers.

You may also want to consider using physical mailers or print advertisements. These methods may be more expensive than SMS marketing, but they can be very effective if done correctly.

No matter which method you choose, make sure that you test different strategies and track the results so that you can determine what works best for your business.


It's no wonder that SMS marketing is so popular among Shopify sellers. Its high open and click-through rates make reaching your target audience and promoting your products or services incredibly practical. Plus, with Shopify's built-in SMS marketing tools, it's easy to set up and manage your campaigns — meaning you can start seeing results quickly. So if you're looking for a new marketing channel to explore, try SMS.

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