What is the Best Font for Emails?

what is the best font for emails

We've all been there: staring at a boring, plain-text email that fails to grab our attention. As an email marketer or business owner, you don't want your messages to go unnoticed in the sea of emails flooding people's inboxes every day. One way to make sure your emails stand out is through the font you choose. But with so many options available, which one should you use? In this blog post, we'll explore the best fonts for emails and how they can help improve your email marketing efforts. So buckle up and let's dive into the world of email fonts!

What Are Email Safe or Web Safe Fonts?

Email safe, or web-safe fonts, are those that are present on almost all devices and browsers. These fonts have been around since the early days of the internet when there were only a few standard font options available. Today, they remain popular due to their ability to display correctly across different platforms and devices.

The reason why web-safe fonts exist is that not every device has access to every kind of font style. If you use a non-web-safe font in your email, it may appear differently (and sometimes poorly) depending on the recipient's system. This can make your message look unprofessional and difficult to read.

Common examples of web-safe fonts include Arial, Times New Roman, Verdana, Georgia and Tahoma among others. While these may seem like basic choices compared to some of the more elaborate typefaces out there today; sticking with tried-and-true web-safe fonts will ensure that your emails always look clean and polished no matter who receives them.

The Two Primary Font Styles

When it comes to fonts, there are two primary styles that dominate the email world: serif and sans-serif.

Serif fonts have small lines or flourishes at the ends of each letter. They are often seen as more traditional and formal, making them a popular choice for business emails or professional correspondences. Some common serif fonts include Times New Roman, Georgia, and Garamond.

On the other hand, sans-serif fonts do not have these extra lines or flourishes. They are typically viewed as more modern and sleek compared to their serif counterparts. Sans-serif fonts tend to be easier to read on screens due to their clean design. Examples of popular sans-serif options include Arial, Helvetica, and Verdana.

Ultimately, choosing between a serif or sans-serif font depends on your personal preferences as well as the tone you want your emails to convey. It's important to keep in mind that some email clients may render certain fonts differently than others, so testing out different options beforehand can ensure that your message appears consistent across all devices.

Ten Email-Friendly Fonts for Use in Email

When it comes to email marketing, selecting the right font is crucial. While there are many fonts available, not all of them are suitable for emails. Choosing an email-friendly font ensures that your message is easy to read and stands out in a crowded inbox.

Here are ten email-friendly fonts that you can use in your emails:

  1. Arial - A classic sans-serif font that is easy to read on any device.
  2. Verdana - Another sans-serif font with large letters and ample spacing.
  3. Georgia - A serif font with wide letterforms that looks great on screens.
  4. Tahoma - A narrow sans-serif font with clean lines.
  5. Times New Roman - A traditional serif font that still works well for certain types of content.
  6. Trebuchet MS - An elegant sans-serif typeface designed for screen readability.
  7. Calibri - A modern sans-serif typeface with a sleek look and feel.
  8. Century Gothic – This stylishly geometric san-serif offers high legibility even at small sizes
  9. Roboto- This versatile open source family has tall x-heights making it very readable in web copy
  10. Open Sans- Created by Google, this humanist style uses simple shapes making it ideal for both long-form content or short messages

These fonts guarantee better readability across devices due to their design features like clear letters, moderate contrast levels between characters, good kerning(lack of white space between characters) and sufficient line spacing.

To ensure your email is impactful and easy to read and access, consider selecting one of these ten options.

what is the best font for emails 1

Best Font Size for Email

Choosing the right font size for your emails can make all the difference in how they are received by your audience. While using a larger font may seem like a good idea, it can actually come across as unprofessional and unappealing. On the other hand, using a smaller font may be difficult to read and strain your reader's eyes.

A safe range for email fonts is between 10-14px. This ensures that the text is easily readable while not being overwhelming or distracting. It also allows for a comfortable viewing experience on both desktop and mobile devices.

When choosing your font size, consider what message you want to convey and who your audience is. For example, if you are reaching out to an older demographic, a slightly larger font size might be necessary.

It's important to note that different fonts have different letter spacing which affects how large or small they appear on screen. So when switching between fonts, adjust their sizes accordingly until you find one that works best for you.

Finding the perfect balance between readability and style will help ensure that your emails are effective in conveying their intended message without causing eye-strain or frustration among readers.

Best Font for Email Signature

Your email signature is like a digital business card, and it's essential to make sure that it reflects your brand image. Choosing the right font for your email signature can make all the difference in presenting a professional and polished appearance.

When it comes to selecting fonts for an email signature, you should consider readability as well as aesthetics. Avoid using fancy or cursive fonts that can be difficult to read on different devices, especially on mobiles.

Sans-serif fonts are often preferred over serif fonts due to their clean and modern look. Arial, Helvetica, and Calibri are some of the popular choices for email signatures because they are easy-to-read across different screens.

However, if you want something more unique yet readable at the same time, you could try using Open Sans or Lato. These fonts have become increasingly popular in recent years due to their versatility and legibility.

Remember also that your font size should be large enough so that people can easily read your contact information without squinting. A font size between 10-12 points is usually sufficient for most emails.

Choosing the best font for an email signature requires careful consideration of both style and practicality. By picking a simple yet elegant font with appropriate sizing will enhance not only your personal brand but also improve communication between you and potential clients or customers via email marketing campaign efforts.

Best Font for Email Newsletters

When it comes to email newsletters, choosing the right font is crucial for ensuring your content is easily digestible and visually appealing. The best fonts for email newsletters are those that strike a balance between readability and style.

Firstly, consider using sans-serif fonts like Arial or Helvetica as they tend to be easier on the eyes and more legible when viewed on different devices. Serif fonts can also work well depending on the overall design of your newsletter.

Another important factor to keep in mind is size. Use a font size that's easy to read without being too small or too large. A font size of 14-16pt is generally recommended for body text in emails.

It's also essential to stick with one or two fonts throughout your newsletter so as not to overwhelm readers with too many styles.

In terms of specific font choices, popular options include Open Sans, Lato, Roboto, and Montserrat which all have modern and clean aesthetics perfect for newsletters.

Ultimately, the best font for email newsletters will vary depending on your brand identity and target audience. Experiment with different options until you find one that strikes the right balance between readability and design appeal.

The Right Font Makes Your Emails Pop

Choosing the right font for your email marketing campaigns can make a world of difference. It not only makes your emails more readable but also helps to create an attractive and professional look that reflects well on your brand.

By using web-safe fonts, sticking to simple and easy-to-read styles, and experimenting with various sizes and formats, you can elevate your email game to new heights. Whether you're sending an important business proposal or promoting a new product launch, the right font choice can help ensure that your message resonates with its intended audience.

So go ahead - try out some of our recommended fonts in your next email campaign. With a little bit of experimentation and creativity, you'll be amazed at how much impact the right font can have on the success of your emails!

Contact Our Product Manager


This is a staging enviroment