SMS Short Code vs Long Code: Which One to Pick?

As the world moves towards mobile-first communication, SMS has become an essential channel for businesses to reach their customers. However, choosing between SMS short codes and long codes can be a bit overwhelming. Both offer different benefits and drawbacks that you need to consider before making a decision. In this blog post, we'll explore the differences between these two types of messaging services to help you decide which one will work best for your business needs. So buckle up and let's dive into the world of SMS short code vs long code!

What Is an SMS Short Code?

An SMS short code is a five or six-digit number that businesses use to send and receive text messages. It's an excellent way for organizations to communicate with their customers, as it's easier to remember than a long phone number. Short codes can be used for various purposes like marketing campaigns, voting on TV shows, and customer service inquiries.

There are two types of SMS short codes: shared short codes and dedicated short codes. Shared shortcodes are more affordable but come with the risk of sharing it with other businesses that could potentially jeopardize your communication efforts. On the other hand, dedicated shortcodes provide exclusivity but at higher costs.

Short codes offer many advantages over traditional SMS messaging services, such as high message throughput rates (the ability to send large volumes of messages), greater reliability in delivery times, and better tracking capabilities through detailed reporting features.

In summary, SMS shortcode is an efficient channel for businesses looking to reach their customers via text messages quickly. However, when choosing between shared or dedicated options or deciding if this system will work best for you overall - consider your business needs carefully before making any decisions!

Types of SMS Short Codes

SMS short codes are a popular means of communication between businesses and their customers. These codes can be used for various purposes, including marketing campaigns, customer support, and lead generation.

There are two types of SMS short codes: shared short codes and dedicated short codes. A shared shortcode is a code that is shared by multiple businesses or organizations. This type of code is more affordable compared to the dedicated one as it allows different companies to use the same number at once.

On the other hand, a dedicated shortcode belongs only to one company or organization. It offers higher reliability and security than shared ones as there's no risk of cross-messaging among different entities using it.

Another type of SMS short code is vanity numbers which are easy-to-remember phone numbers that spell out words relevant to your business like 1-800-FLOWERS for instance.

Choosing between these types depends on your business needs and budget constraints. While a dedicated Shortcode provides better control over messaging activities, it may not be ideal for smaller-scale campaigns due to its high cost compared with its counterpart - Shared Shortcodes.

Understanding each type will help you choose the perfect fit based on your requirements when starting an SMS campaign or interaction program with potential clients/customers via mobile devices in mind!

Advantages of SMS Short Codes

SMS short codes offer numerous advantages to businesses and organizations that want to improve their mobile marketing efforts. One of the most significant benefits is their simplicity and ease of use. Short codes typically consist of just five or six digits, making them easy for customers to remember.

Another advantage is their high deliverability rate. SMS short codes are supported by all major mobile carriers, ensuring that messages sent through them will reach their intended recipients without delay. This makes it an ideal option for time-sensitive campaigns such as flash sales or limited-time offers.

Short codes also provide a greater level of interactivity with customers compared to long codes or other forms of communication. They can be used in conjunction with keywords, allowing businesses to collect data from customers such as contact information or feedback.

Moreover, SMS short codes can be integrated into various marketing strategies seamlessly and cost-effectively due to its affordability in comparison with other channels like email campaigns or TV ads which may not necessarily generate equal results.

SMS short code provides an effective solution for businesses looking to boost engagement rates with consumers via text message while providing a convenient way for users who want updates on products/services they're interested in.

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What Is an SMS Long Code?

An SMS long code is a 10-digit phone number that allows businesses to send and receive text messages with their customers. Unlike short codes, which are typically used for mass marketing campaigns, long codes offer a more personal touch by providing a dedicated number for two-way communication.

Long codes can be used for various purposes such as customer support, appointment reminders, and order tracking. They provide businesses with an affordable option to reach out to their customers through text messaging without having to invest in expensive software or infrastructure.

Since long codes are regular phone numbers, they can be integrated easily into existing systems such as CRM platforms or email clients. This means that businesses can manage all their communications from one central location without the need for additional tools.

Furthermore, unlike short codes that require approval from carriers before use, there are no specific regulations governing the use of long codes. However, it's important to ensure compliance with TCPA guidelines when using any type of texting service.

SMS long codes offer an effective way for businesses to engage with their customers on a personal level while keeping costs low and reducing complexity.

Advantages of SMS Long Codes

SMS long codes are standard 10-digit phone numbers used for two-way communication via text messages. Long codes may not be as popular as short codes, but they do have their advantages.

One of the most significant benefits of SMS long codes is that they are easy to set up and use. They don't require any special setup or configuration, making them an excellent choice for businesses just starting with SMS marketing campaigns.

Another advantage is that SMS long codes allow you to send messages at a low cost per message. This can be especially useful if you plan on sending high volumes of messages over time.

SMS long codes also offer increased flexibility when it comes to messaging types. You can use them for both one-way and two-way messaging, allowing customers to respond to your automated messages with questions or feedback.

Since SMS long codes are regular phone numbers, your customers won't have to remember a unique code or number each time they want to contact you via text message.

While there are some disadvantages associated with using SMS long codes instead of short codes, these benefits make them an attractive option worth considering for businesses looking into mobile marketing strategies.

Disadvantages of SMS Long Codes

While SMS long codes have their advantages, they also come with a few drawbacks. One of the main disadvantages is their limited throughput rate. Unlike short codes that can process thousands of messages per second, long codes are limited to processing just one message at a time.

Another disadvantage is that long codes are not carrier-approved like short codes are. This means that carriers may block or filter messages sent from long codes if they detect spam or other suspicious activity. This can be frustrating for businesses who rely on SMS marketing campaigns using long codes as their primary communication channel.

Additionally, because long code numbers look like traditional phone numbers and can be used for two-way communications, it may attract unwanted personal conversations instead of business-related messages.

Obtaining and setting up a dedicated SMS long code number can take longer than securing and launching an SMS short code program. It requires more paperwork and often takes several weeks to get approval from carriers before you can start sending out messages.

While there are some downsides to using SMS long codes compared to short ones, both options have their own unique benefits depending on your specific business needs.

Long Code Vs. Short Code Requirements

When it comes to choosing between an SMS short code and an SMS long code, there are a few factors that need to be considered. One of these factors is the requirements for each type of code.

SMS short codes typically have faster setup times compared to long codes, which can take several weeks or even months to set up. This is because short codes are shared among multiple users, while long codes are dedicated phone numbers.

Another requirement for SMS short codes is that they must comply with strict regulations set by mobile carriers and governing bodies such as the CTIA in the United States. These regulations include obtaining prior consent from customers before sending them any promotional messages, providing opt-out options, and ensuring that messages sent via short codes do not contain prohibited content such as spam or adult material.

On the other hand, SMS long codes have fewer regulatory requirements but may require more technical expertise to set up and manage. Long Codes also run on regular 10-digit phone numbers, which could cause confusion amongst recipients who might mistake them for regular personal texts.

In general, both types of SMS messaging platforms come with their advantages and disadvantages when considering their usability vs cost factors against specific business needs. It's essential to consider all relevant aspects before deciding which one suits your business best.


After comparing SMS short codes and long codes, it's clear that both have their own unique advantages and disadvantages.

SMS short codes are ideal for businesses looking to send mass marketing messages quickly and efficiently. They are easy to remember, widely recognized, and can be set up with minimal hassle. However, they come with higher costs per message compared to long codes.

On the other hand, long SMS codes offer a more personalized experience for customers. They allow businesses to engage in two-way communication with customers at a lower cost per message than short codes. However, setting them up is more complicated than short codes.

When deciding which type of code to use for your business needs, consider your budget requirements and communication goals.

Whether you choose an SMS short code or a long code will ultimately depend on what works best for your business objectives. Shortcodes offer speed while Longcodes provide personal touch. So evaluate all the factors before making an informed decision about which option suits your business better!

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