Email marketing is a great way to connect with your audience and promote your business. But how do you make sure that your emails stand out in a crowded inbox? One answer: video! Embedding videos into email campaigns can boost engagement rates, increase conversions, and help you better communicate your message. In this blog post, we'll explore why you should consider using video in your email campaigns, how to embed videos seamlessly, and best practices for doing so. So let's dive in!
Why You Should Embed Videos in Your Email
Did you know that video is one of the most engaging forms of content? It's no wonder, then, that embedding videos in your email campaigns can be a powerful way to connect with your audience. Here are some reasons why:
Firstly, video allows you to communicate more effectively. With visuals and audio combined, you can convey information in a more dynamic and compelling way than through text alone.
Secondly, videos can help increase engagement rates. People tend to watch videos for longer periods than they'll spend reading blocks of text. This means that if you embed a video in an email campaign, people are more likely to stick around long enough to get your message.
Thirdly, using video can also help increase conversions. By showing off products or services in action or by demonstrating their benefits visually instead of relying solely on written descriptions or static images.
Embedding videos into email campaigns is an effective strategy for boosting engagement rates and increasing conversions – all while helping you better communicate your message!
Why You Shouldn't Embed Video in an Email
While embedding videos in emails can have its benefits, there are also some reasons why you might want to think twice before doing so.
Firstly, not all email clients support embedded video. This means that if you do decide to embed a video in your email campaign, it may not be viewable by everyone who receives it. This could result in a poor user experience for those who can't see the video and may cause them to lose interest in your message altogether.
Secondly, embedded videos can increase the size of your email, which may negatively impact deliverability. Email clients often limit the size of emails they receive, and larger files may trigger spam filters or simply fail to send altogether.
Including too many multimedia elements like videos in an email can distract from your main message. Your subscribers have limited attention spans and including too many extras could dilute their focus on what's important: your call-to-action (CTA).
While there are certainly benefits to embedding videos into emails campaigns such as increased engagement and conversions rates for example; marketers should keep these potential drawbacks in mind when deciding whether or not to include this type of content within their messages.
How to Embed Videos
Embedding a video in an email campaign can significantly improve engagement rates and conversions. Here are the steps to embed videos in your email campaigns.
1. Create a Thumbnail Image
When it comes to embedding videos in email campaigns, creating a thumbnail image is an essential step. A thumbnail image is a small representation of the video that entices viewers to click and watch the full video.
To create a compelling thumbnail image, choose an eye-catching frame from your video or create a custom design. The goal is to make it visually appealing and relevant to the content of your email campaign.
Keep in mind that some email clients don't support images automatically loading, so use alt text descriptions as well. This ensures people who can't view images still receive context around what's inside the email.
Another important aspect to consider when creating a thumbnail image for your embedded video is its size. Make sure it's not too large that it affects load time but not too small either that people can barely see what's on display.
Crafting an attention-grabbing thumbnail image sets the tone for your entire video message and encourages recipients to engage with your brand further.
2. Find the Url
To embed a video in an email campaign, you first need to find the URL of that particular video. The URL is the direct link to the location where your video is stored online. It could be on YouTube, Vimeo or any other hosting platform.
Finding the URL of a video might seem like a daunting task, but it's actually quite simple. First, go to the page where your video is hosted and click on the share button below it. This will open up sharing options for that particular website.
Next, click on 'Copy Link' or 'Copy Video URL' depending on which site you're using. This will copy the entire link to your clipboard.
If you're having trouble finding this option, simply right-click anywhere on the page and select "Copy Video URL" from there.
Once copied, paste this link into Microsoft Word or Notepad so that you can easily access it later when embedding your video in an email campaign.
Remember that different platforms have different methods for copying URLs. Make sure you follow their instructions carefully so as not to miss anything important!
3. Embed the Video in the Email
Now that you have created a thumbnail image and found the URL of your video, it's time to embed the video in the email. Most email clients do not support embedded videos, so you will need to use an alternative method.
One way is to use an image with a play button overlay that links to your video on a landing page or website. This allows users to click through to watch the video outside of their inbox, while still maintaining engagement within the email.
Another option is using animated GIFs instead of videos. Animated GIFs can be easily embedded into emails and provide short snippets of visual content without requiring users to navigate away from their inbox.
If embedding full-length videos directly into emails is important for your campaign, consider using HTML5 video players or integrating with third-party services such as YouTube or Vimeo.
Before sending out your email campaign with embedded videos, make sure to test it thoroughly across different devices and email clients. Ensuring that all recipients are able to access and view the content seamlessly will help increase engagement rates and drive conversions.
4. Write Some Text
Writing effective text to accompany an embedded video in an email campaign can be challenging. However, it is essential to capture your audience's attention and encourage them to click "play." Here are a few tips for writing compelling text:
Firstly, keep it short and sweet. The average attention span of humans is decreasing continuously; therefore, you need to deliver your message in the briefest possible way.
Secondly, get straight to the point. Your readers don't have time for long-winded introductions or paragraphs explaining what they're about to watch.
Thirdly, emphasize why they should watch the video. Highlight specific benefits or information that will interest them.
Fourthly, create a sense of urgency by letting readers know that there's only one chance to see this exclusive content.
Provide a clear call-to-action (CTA) at the end of your text. Encourage readers to click play on the video by using action-oriented language like "Watch Now" or "Discover More."
By following these tips when writing accompanying text for your embedded videos in email campaigns, you can increase engagement and ultimately drive conversions from your audience.
5. Test the Email
After embedding the video and writing some text, it's important to test your email before sending it out. Testing helps ensure that the email looks good across different devices and platforms, including desktops, laptops, tablets, and smartphones.
When testing your email with an embedded video, make sure you test it on all major email clients such as Gmail, Outlook and Yahoo! Mail. This is because each client renders emails differently which may cause issues such as distorted images or broken links.
It's also a good idea to have someone else review the email to check for any errors or inconsistencies. It can be easy to overlook mistakes when working on a project for an extended period of time.
Another thing to keep in mind is the size of the video file. Large files can take longer to load which may cause frustration for users who are trying to access your content quickly.
Remember that not all users will be able to view the video within their inbox due to certain restrictions or security settings. Be sure to include a clear call-to-action prompting readers where they can view the full version if this is necessary.
By properly testing your embedded videos in emails campaigns you'll increase engagement rates by ensuring that viewers have easy access without experiencing technical difficulties.
Best Practices for Embedding Videos
When embedding videos in emails, there are some best practices that you should keep in mind to ensure maximum engagement with your audience. Here are some of them:
Firstly, make sure that the video is relevant and adds value to your email campaign. It should be interesting and informative so that people will want to watch it.
Secondly, create a thumbnail image for the video that accurately represents what the video is about. This will help encourage people to press play.
Thirdly, keep the video short and sweet. Attention spans are short these days, so aim for a length of around two minutes or less.
Fourthly, include text alongside the video explaining what it's about and why someone should watch it. This can increase click-through rates as people will know exactly what they're getting into.
Test your email before sending it out to ensure that everything works properly. Make sure that the video plays correctly on different devices and platforms.
By following these best practices when embedding videos in your emails, you'll be able to maximize engagement with your target audience and ultimately drive more conversions for your business.
Get Your Users to Press ‘Play’
In today's world, email marketing has become a crucial part of any business strategy. With the rise in video content consumption, including videos in your email campaigns can help increase engagement and conversion rates.
However, it's essential to keep in mind that not all email clients support embedded videos. Therefore, you should always provide an alternative method for viewers to watch the video if they are unable to view it within the email.
By following the steps outlined above and implementing best practices for embedding videos into your emails, you can create compelling content that captures your audience's attention and encourages them to take action.
Remember: The ultimate goal is to get users to press 'play.' So make sure your video content is relevant, informative, entertaining or engaging enough for them to want more. Happy Email Marketing!